![]() However, Ozon - which made a triumphant NASDAQ IPO in late 2020 - has no in-house logistic infrastructure outside Russia. While cross-border sales to Russia account for several billions of US dollars every year, Russian e-commerce majors have essentially focused on their domestic market so far.Īmong the exceptions is Ozon, whose products are popular among Russian-speaking communities in the USA, Israel and other countries. Wildberries offers a rare example of a Russian online retailer selling outside Russian-speaking countries. Wildberries has reported total sales of more than $6 billion in 2020 (up from $3.3 million in 2019, according to DataInsight). The Russian e-commerce company also operates in Poland (since January 2020), Slovakia (since May 2020) and Israel (since December 2020). In addition to Russia, its home market, Wildberries currently serves several countries of the former Soviet Union: Armenia, Belarus, Kazakhstan and Kyrgyzstan as well as Ukraine, where it launched operations this past September (via its Polish subsidiary). Thanks to local logistics partnerships, Wildberries provides home deliveries by courier in the three countries, as well and pickup point deliveries in France and Spain, with 2,500 and 1,900 pickup points, respectively, as reported by Russian publication Retail & Loyalty. ![]() ![]() “We offer a large assortment of items from various manufacturers, from famous global brands to small local businesses, and we are open to partnerships with entrepreneurs from all countries” Vyacheslav Ivaschenko, Director of Development, was quoted as saying. Through localized web and mobile interfaces (France, Italy, Spain), online shoppers from these three countries can access more than four million products from some 40,000 brands - from fashion items, to electronic and household appliances, to books, to sports items, to cosmetics and more. Jeff Bezos’ online retail giant accounts for around one in every $3 spent online in the U.S., although its grip on the market has dipped since the start of the coronavirus pandemic as more shoppers and retailers have moved online.In late February Wildberries, the number one Russian e-commerce company, launched in three new EU countries: France, Italy and Spain - just weeks after its debut on German soil. will put Wildberries in even closer competition with Amazon, following launches in France, Germany and Italy in the last 12 months. That compares to 437 billion rubles ($5.4 billion) of domestic sales in Russia - more than twice the volume of Russia’s second-largest online retailer, Ozon.Įntry into the U.S. The company, which specializes in selling clothes and was a trailblazer for Russia’s e-commerce industry, says it almost doubled international sales last year to 23.7 billion rubles ($310 million). is the world’s largest online market and is Wildberries’ most ambitious international expansion to date. website and app - available in English and Russian - and says around 5.5 million items will be available from 40,000 brands. ![]() The company has launched a dedicated U.S. the latest international market it hopes to break into after opening online stores for customers across western Europe earlier this year. Wildberries, Russia’s largest e-commerce site, has launched in the U.S. ![]()
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